Referrals & Viral Loops
Turn every reader into a growth channel.
Referral programs, leaderboards. The native wedge nobody else has.
The only platform where referral links live in every email from day one.
No plugin. No integration. No setup wizard. Referrals are built into the send layer.
Referral Programs
Unique referral codes for every subscriber.
Leaderboards
Weighted scoring that values quality over volume. Monthly competitions with time-boxed challenges. Segmented tracks so newcomers compete with newcomers. CRM-linked ranks that feed into your contact profiles.
Participant Dashboard
Every referrer gets a personal dashboard: progress bar toward the next milestone, current rank, and one-click share buttons.
Four steps to viral growth
Reader sees content
Your blog post, newsletter, or gated resource.
Shares a section
A specific paragraph, quote, or chart — with their unique referral link.
New reader signs up
The shared link attributes the signup to the original referrer.
Set your own referral milestones
Set milestone rewards for your referrers. You deliver the reward.
When K > 1, you grow without spending on ads.
K-factor measures how many new users each existing user brings in. When it crosses 1.0, every subscriber you add brings in more than one more. That is organic, compounding growth — and it is the difference between a newsletter and a growth engine.
Make every reader your best marketer.
Join the waitlist for referral-powered growth that is built in — not bolted on.
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See the full platform feature overview